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🧠 How to Find Customers on Reddit Without Getting Banned: A Guide for SaaS Founders


Reddit can be a goldmine for SaaS founders looking to connect with early users, get real feedback, and even convert lurkers into paying customers.

But let’s be honest —
Reddit is also one of the hardest platforms to promote on without getting roasted… or banned.

So how do you tap into this massive traffic source without breaking the rules?

This guide breaks down exactly how to find customers on Reddit for your SaaS without getting banned, and how tools like Subreddit Signals can make that process 10x easier.

⚠️ Why Reddit is Risky (But Worth It)

Reddit isn’t like Twitter or LinkedIn. It’s built around tight-knit communities that despise self-promotion unless it’s done right.

That’s also why it works:
Reddit users are highly engaged and looking for real solutions. If you solve a problem, you win.

But most SaaS founders fail because they:

  • Don’t read subreddit rules

  • Drop links like cold emails

  • Don’t provide value first

  • Underestimate how seriously mods take spam

✅ The Smart Way to Get Customers on Reddit

If you want to win on Reddit (and not get banned), here’s what works in 2025:

1. Be a Commenter First

The real traction happens in the comments, not just posts.
Commenting helps you:

  • Bypass stricter posting rules

  • Stay relevant to active conversations

  • Build trust before mentioning your product

💡 Example: Someone asks, “What tools help track leads from Reddit?”
You reply:

“We built something exactly for this! Happy to share how we track it if helpful.”

Even if you don’t drop a link, you’re in the game.

2. Read the Rules Like a Lawyer

Every subreddit has unique rules.
Some allow links.
Some allow product posts only on certain days.
Some ban any mention of your own project.

Don’t guess.
Always check the rules before posting — or commenting.

Subreddit Signals handles this automatically (we’ll show you how in a second), but if you’re doing it manually, it’s a non-negotiable step.

3. Add Value Before You Pitch

Redditors want:

  • Solutions

  • Insight

  • Stories
    Not salesy pitches.

The key is alignment.
If your SaaS solves the OP’s pain, bring it up—but sandwich it with real value.

“We tried using X and Y but hit a wall. So I built a tool to automate that step. Happy to share what we learned if helpful.”

This builds curiosity and respect.

4. Post on Low-Risk, High-Fit Subs First

Don’t start with r/startups.
Try niche communities like:

  • r/SideProject

  • r/EntrepreneurRideAlong

  • r/MarketingForEngineers

  • r/SaaS

  • r/IndieHackers

These subs are still moderated, but often more open to honest founder stories and helpful tools.

Again — read the rules or use Subreddit Signals to get auto-filtered suggestions.

5. Use Tools That Handle the Risk for You

Reddit is powerful, but it’s time-consuming and risky.
That’s why we built Subreddit Signals.

It:
✅ Finds posts in your niche automatically
✅ Scores them based on fit + risk
✅ Shows you which ones to comment on
✅ Even suggests human-like comments to spark engagement
✅ All while respecting subreddit rules

Basically, you spend 10 minutes a day engaging where it counts — and skip the rest.

🎯 TL;DR – If You’re a SaaS Founder, Here’s the Formula:

  • Comment first, pitch second

  • Always read subreddit rules

  • Lead with value, not a link

  • Pick niche subs, not just the biggest

  • Automate what you can

🚀 Ready to Start Finding Customers on Reddit Safely?

Try Subreddit Signals free for 7 days.
No credit card. No spammy posts. Just the right conversations at the right time.

👉 Start Your Free Trial Now


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