๐ฅ Intro: The Best Leads Don’t Fill Out a Form
By the time someone fills out your lead form, they’ve already Googled competitors, read reviews, and maybe even posted on Reddit.
Now imagine if you could find those conversations in real-time, days or weeks before they convert.
No forms. No ads.
Just people talking.
And buying.
The goldmine isn’t in Reddit posts — it’s in the comments.
๐ What Makes Reddit Comments So Powerful?
Comments are where people let their guard down.
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They share pain points:
“Anyone else frustrated with how clunky Mailchimp has gotten?” -
They drop intent signals:
“I’m looking for an alternative to Notion that’s more ADHD-friendly.” -
They ask for recommendations:
“Has anyone tried XYZ CRM for solopreneurs?”
These aren’t casual browsers. These are buyers in research mode.
And unlike Google, they’re not just typing keywords — they’re starting conversations you can join.
๐งจ The Problem: You Can’t Search for Buyer Intent
Reddit’s native search is… garbage.
You can’t search by “someone thinking about buying a productivity app for neurodivergent freelancers” —
But those exact phrases are being said every day in niche subreddits.
And unless you’re crawling thousands of threads, you’re going to miss them.
๐ฏ How Subreddit Signals Surfaces High-Intent Comments
Subreddit Signals scans millions of comments across targeted subreddits and finds the ones that matter:
✅ Contains product research language
✅ Shows competitor mentions
✅ Matches long-tail keywords and pain points
✅ Is gaining engagement and momentum
We then rank each comment by:
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Lead intent score
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Engagement potential
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Relevance to your niche
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Suggested authentic reply
You don’t chase noise. You get signal.
๐ Use Case: Turn Comments into Conversions
A B2B founder in the CRM space tracked keywords like
“looking for a simple CRM” and “HubSpot is too bloated”
Subreddit Signals found a rising comment thread in r/Entrepreneur:
“I just want a CRM that doesn’t feel like I need a degree.”
They replied with a casual comment:
“We built something for that exact reason. Simple, fast, and no learning curve.”
๐ก 9 profile visits. 3 free signups. All from a single authentic comment.
๐ง What to Track for Buyer Intent
Want to do this manually? (We don’t recommend it, but hey.)
Here are a few comment phrases to look out for:
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“What’s the best tool for…”
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“Is there a good alternative to…”
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“I’ve been struggling with…”
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“Anyone tried [competitor]?”
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“Thinking of switching from [tool]”
๐ฌ These are mini buying signals — tiny breadcrumbs of intent.
๐ Try It: Monitor Your Niche in Seconds
Just choose your niche, drop in your competitors, and let Subreddit Signals scan for:
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Pain points
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Recommendation threads
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Negative feedback on alternatives
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High-engagement comments
We’ll show you where to comment authentically — without coming off salesy.
๐ง TL;DR
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Reddit comments = raw, high-intent conversations
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Most people miss them (or see them too late)
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Subreddit Signals helps you find, score, and reply to the ones that matter
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No cold outreach. Just showing up in the right thread at the right time.
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