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Reddit Commenting Playbook: What Works in 2025 (with Examples)

How to Write Comments That Actually Drive Clicks, Not Just Karma

Reddit isn’t a place to pitch. It’s a place to connect, support, and share stories—and when done right, your comment becomes the best-performing growth channel you have.

In 2025, founders who master Reddit commenting aren’t just getting karma—they’re getting users, feedback, and revenue.
The secret? Authenticity.

Let’s break down what types of comments are actually working right now, how to write them, and how tools like Subreddit Signals are measuring authenticity scores to boost performance.

🧠 Why Reddit Comments Beat Traditional Promotion

Forget flashy ads. Reddit users scroll past anything that smells like marketing.

But they engage with comments that feel:

  • Personal

  • Relatable

  • Helpful

  • Human

That’s why our tool, Subreddit Signals, introduced the Authenticity Score—to quantify how natural and welcome a comment feels in a specific subreddit.

📈 Comments with authenticity scores above 8/10 get 3x more upvotes and 4x more replies on average.

🛠️ The 3 Comment Types That Convert in 2025

Let’s look at the formulas and examples behind the best-performing comment styles right now.

1. Supportive Comment (Affirm + Relate + Invite)

Goal: Build connection, open a soft door for interest

Template:

“Oof, I’ve been there. [Relate to pain]. I ended up trying [soft action/tool]. Happy to share more if it helps!”

Example – Real User (r/Entrepreneur):

“This hit me hard. I burned out trying to juggle clients and admin work. I made a quick dashboard to help myself focus—it’s super basic, but it kept me sane. Happy to DM if helpful.”

Authenticity Score: 9.3
Why it works: Personal, low-pressure, invites curiosity

2. Story Comment (Narrative + Insight + Offer)

Goal: Hook attention, create resonance, spark conversation

Template:

“This reminds me of [short story]. I was dealing with [challenge], and it led me to build/test/learn [solution]. Curious if anyone else ran into something similar.”

Example – ChatGPT-generated (r/SideProject):

“I once lost a client because I missed two deadlines in one week. That pain made me build a time-blocking calendar that alerts me before anything slips. Would love to hear if others have found ways to avoid that spiral.”

Authenticity Score: 8.5
Why it works: It tells a story, shares vulnerability, and lightly introduces a tool without being salesy.

3. Advice-Driven Comment (Tips + Empathy + CTA)

Goal: Establish credibility and provide real value

Template:

“I ran into this last year—here’s what helped: [1-2 tactical tips]. If you're curious, I also put together a free version of the tool I used.”

Example – Real User (r/Freelance):

“Keeping up with client invoices used to stress me out too. What helped:

  1. Set auto-reminders in Google Calendar

  2. Created a super lightweight CRM in Notion
    I eventually turned that system into a small tool—DM if curious, I’ll send you the free version.”

Authenticity Score: 9.1
Why it works: Offers actionable value, no pitch, just help.

⚖️ Real vs AI: Can You Tell?

Let’s compare two comments side by side. Which one got real traction?

Comment AComment B
Text“I also built something similar last year. It’s a productivity tracker for solo founders. You can check it out here if you want!”“I made something similar after I realized I was losing focus midday. It’s helped me track deep work vs busywork. Happy to share what’s working if anyone’s stuck in that trap too.”
Authenticity Score6.29.4
Result0 upvotes, no replies14 upvotes, 3 DMs, 1 signup

Lesson: The difference?

  • Comment A sounds like a pitch.

  • Comment B sounds like a person.

💡 Tip: Match the Subreddit Tone

Subreddits vary wildly in what’s “acceptable.”

  • r/SaaS loves clarity and real problems

  • r/Frugal values tools that save money (not time)

  • r/Teachers will engage when they feel seen—not sold to

Use Subreddit Signals to check:

  • 🧩 Fit Score

  • 💬 Authenticity Score

  • 🔥 Engagement Potential
    So you’re never tone-deaf when showing up.

📷 Screenshot: Subreddit Signals Comment Builder

(Insert screenshot of comment builder with side-by-side suggested comment + authenticity breakdown, tone toggle, and scorecard.)

This feature lets you auto-generate comments, tweak the tone (supportive vs advisory), and see authenticity before you post.

🧭 TL;DR: Commenting That Clicks in 2025

Don’t post to promote.
Comment to connect.

Here’s the quick cheat sheet:

Comment TypeUse WhenCTA Style
SupportiveOn vent/rant threads“Happy to share if helpful”
StoryOn “has this happened to anyone else?”“Curious if others ran into this too”
AdviceOn “how do you guys handle X?”“Here’s what helped me, DM if curious”

🚀 Want to Find the Best Threads and Know What to Say?

Subreddit Signals gives you:

  • Daily leads based on real posts

  • Scores to guide your tone

  • AI-written comments that don’t sound robotic

👉 Try it free for 7 days and make Reddit your best growth channel this year.

 

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