There’s a secret growth tactic hiding in plain sight on Reddit. It’s not spamming links. It’s not cold DMs. It’s not making a flashy post and praying for upvotes.
It’s commenting.
Smart, authentic, well-timed comments are one of the most underrated sales levers on Reddit — and when done right, they convert way better than posts.
In this guide, I’ll walk you through the exact comment strategy I’ve used to turn lurkers into signups, readers into customers, and conversations into conversions — all without being salesy or breaking Reddit’s rules.
Let’s turn your scrolling into selling.
🧠 Why Comments Work (Better Than Posts)
Most people on Reddit scroll past posts that look promotional. Even helpful posts can get downvoted or removed if they come off like an ad.
But comments?
That’s where people actually talk. It’s where the real value is shared. And if you add something useful to a conversation, people actually read it, click your profile, and follow the trail to what you’re building.
Reddit comments let you:
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Build trust without attention-seeking
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Slip into relevant convos naturally
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Link to your product only when it truly fits
It’s community-first content — and it works.
😬 What Most Founders Get Wrong About Reddit
Here’s what not to do (and what I did before I knew better):
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Treat Reddit like Twitter — blasting content with a link at the bottom
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Drop “helpful” comments that just feel like mini-ads
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Post before reading the vibe of the subreddit
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Try to sell before you’ve contributed
Reddit sees through all that. If you're not playing the long game, you're not playing at all.
✅ My Comment Strategy: The “E.E.E.” Framework
Here’s the system that turned my random comments into consistent conversions:
✨ 1. Empathy
Start by validating the person’s problem.
“Been there. Struggled with this exact thing when I launched my first MVP.”
It makes you sound human, not like a chatbot trying to "add value."
✨ 2. Experience
Share what you did — without sounding like a TED talk.
“In my case, I spent weeks writing cold emails that went nowhere, until I realized…”
This builds credibility fast.
✨ 3. Example
Now, and only now, give something tangible:
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A quick tactic
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A helpful tool (even yours!)
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A soft mention of what you built
“We ended up building a tool that solves this directly, but before that, we hacked together [X method] and it worked surprisingly well.”
No pressure. No sales pitch. Just a relevant example.
🧪 Real Example from My Own Reddit Journey
On a thread about “how to get your first 10 SaaS users,” someone was stuck trying to find early traction.
Here’s what I dropped:
“Totally feel you — I was in the same spot with zero signups after launch. What helped me was focusing just on where my users were already hanging out (Reddit, in my case). I started commenting in threads where people were literally asking for help with the problem I solved. Eventually, I built a tool to help others do the same — but honestly, even just replying consistently with actual advice made a huge difference.”
No pitch. No call to action. Just real talk.
That single comment led to 3 profile clicks, 2 website visits, and 1 signup — all within a few hours.
And the best part? I didn’t even have to post.
🛠️ Scaling This with Subreddit Signals
This comment strategy works. But finding the right threads to comment on every day?
Total time suck.
That’s where Subreddit Signals comes in. It helps me:
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Monitor high-fit subreddits
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Spot posts where people are actively struggling with what my tool solves
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Generate authentic, high-converting comment ideas I can personalize
It’s like having a Reddit growth assistant that taps me on the shoulder when it’s time to drop something valuable.
⚡ Bonus: When to Mention Your Product (and When Not To)
Reddit comments convert best when they feel like help — not a pitch.
So here's my simple rule:
Only mention your product if it makes the answer better. If it doesn’t, leave it out.
And always ask yourself:
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Would I still post this even if I couldn’t mention my tool?
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Is this something I’d actually say in a group chat?
If the answer’s yes — you’re probably on the right track.
🎯 Final Thoughts + CTA
You don’t need a massive Reddit strategy. You don’t need karma. You don’t even need to post.
You just need to show up in the right threads, at the right time, and say the right thing.
That’s what Subreddit Signals helps with.
👉 Try Subreddit Signals to track high-fit Reddit posts and generate comment-first strategies that feel natural — and convert.
No cringe. No cold pitch. Just conversations that work.
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